Hotelmarkt Frankreich

Positive sentiment in the hotel market

Survey finds that major national players are optimistic about the future

Hotel properties are no longer a niche product, as evidenced by strong investor demand. More than 55% of the French investors surveyed increased their investment in hotels in 2018, with two thirds planning to boost their investment in the current year. The prospective returns are a key driver, being rated as better in this asset class than for other property types.

Those are the findings of a survey among French market players commissioned by Union Investment in association with Business Immo. The leading French players were asked about their strategy, their preferred investment locations, and also their assessment of the market and the influence of social trends.

  • Survey Hotel France
    Investment volume 2019
  • Survey Hotel France
    Hotel categories
  • Survey Hotel France
    Drivers for hotel investments
  • Survey Hotel France
    Growth potential
  • Survey Hotel France
    Regional markets
  • Survey Hotel France
    Future trends

The respondents feel that the French hotel market has become more attractive over the past five years, with increasing demand from international investors.

  • Which locations offer the greatest potential?
  • Which business models are gaining ground?
  • Which trends are impacting the hotel sector?
Visual Barometre Hotel

Register for the survey report

The “baromètre de l´investissement en hôtellerie” provides answers to all these questions. If you would like a copy of the survey results (available in French only), please register now.

Expansion in the French hotel market

Union Investment is one of Europe`s leading hotel investors, but of the around 70 hotels in our actively managed portfolio, only two are in France. We want to change that.

Hotel properties remain highly favoured, with broad-based demand from investors. The French hotel market offers excellent prospects for institutional investors. In 2018 alone, average revenue per room increased by 7.3 per cent. Of the EUR 5.6 billion currently invested by Union Investment in hotel properties across nine countries, France accounts for a share of just 3 per cent. We want to significantly increase this figure in order to better reflect the strength of the French market in our portfolio.

Our hotel properties in France

Your contacts for hotel transactions in France

Andreas Löcher

Andreas Löcher
Head of
Investment Management Hospitality

+ 49 40 34919 4184


Philipp Kunz

Philipp Kunz
Investment Management Hospitality

+ 49 40 34919 4916


5 strong arguments for Union Investment

  • More than 45 years of expertise in hotels
  • Staff combine in-depth knowledge of hotel sector and property industry
  • High level of transaction reliability
  • Innovative contract structures and a can-do attitude
  • Development projects also acquired

Hotels are our core specialism

Union Investment has been investing in hotels for over 45 years. Our long experience and special expertise have allowed us to build an attractive and broadly diversified hotel portfolio. We want to achieve further growth – both in Europe and beyond.

Specialist skills for specialist properties

What sets us apart is the dual competence that underpins our success. In addition to our real estate and financial expertise, we have in-depth knowledge of the hotel sector and a detailed understanding of the challenges associated with this specialist property type. Hotels require a high level of specialisation from investors – with regard to transactions and also contracts. We address the complexity of the hotel market with modern strategies and innovative contract structures.

38 established hotel brands in the portfolio

We currently manage hotel properties in Europe and the US with a total value of EUR 5.6 billion (incl. mixed-use properties). Acquisition opportunities are boosted by our broad range of funds. We invest in existing properties and turnkey development projects. Some 41 per cent of all our hotels were acquired at the project stage. We work with major market players around the world and currently have 38 big-name hotel brands in our portfolio, from the budget to upscale segments.

Our portfolio - a snapshot

  • Barcelo Raval Barcelona
    Barcelo Raval, Barcelona (Spain)
  • Scandic Emporio Hamburg
    Scandic EMPORIO, Hamburg (Germany)
  • Holiday Inn Warsaw
    Holiday Inn, Warsaw (Poland)
  • Hotel andel´s Berlin
    Hotel andel´s, Berlin (Germany)
  • LondonHouse Chicago
    LondonHouse, Chicago (USA)
  • Radisson Blu Amsterdam
    Radisson Blu, Amsterdam (The Netherlands)
  • Motel One Hamburg
    Motel One, Hamburg (Germany)
  • Hyatt Place Charleston
    Hyatt Place & Hyatt House, Charleston (USA)
  • Radisson Blu London-Stansted
    Radisson Blu, London-Stansted (UK)

Further hotel topics of interest

Extended Stay

Interview: Hoteltrend Extended Stay

Institutional hotel investors have already discovered the appeal of extended stay concepts. In this interview, Martin Schaller and Andreas Löcher of Union Investment explain the background.

Pullman Berlin

Best Case: Pullman Berlin

After some 20 years a bold refurbishment has highlighted the hotel's unique character and added many creative touches.