4 December 2019

Digitalisation – addressing the pain points

PropTech Innovation Award 2020 seeks solutions to real estate sector’s most pressing issues / Application phase gets under way

The perspective has changed. Initially, the creativity of emerging digital innovators was marvelled at and their disruptive business models feared, but now proptechs and the established real estate industry players have found a constructive relationship. The expectations are clear on both sides: solutions rather than ideas, tangible benefits rather than ingenious nice to haves.

The PropTech Innovation Award 2020, which is being held for the fourth time and carries prize money of EUR 40,000, reflects this spirit of cooperation. This year, award founders Union Investment and GERMANTECH are looking for concrete answers to the real estate sector’s most pressing issues across six new categories.

“The proptech scene has come of age. More and more solutions are being developed through close engagement with the industry. Our initiative is designed to leverage this new maturity. We’re looking for robust, viable solutions. Our aim is to specifically address major pain points facing us and other relevant players in the sector.”

Jens Wilhelm

Jens Wilhelm, a member of the Management Board of Union Asset Management Holding AG

Six categories, 18 finalists

Under the slogan “Digital Solutions for Urban Places and Spaces”, the PropTech Innovation Award 2020 features the best solutions in the categories Smart and Sustainable Buildings, Efficient Decision Making, Smart Living, Smart Retail, Future Office, and Connected Hospitality. These categories were defined by Union Investment in conjunction with partners from the real estate industry to encapsulate the challenges currently facing the sector.

Save the date: 28 May 2020 in Berlin

The knock-out round, the final round with 18 proptechs and the awards ceremony will take place during the PropTech Innovation Summit on 28 May 2020 at the Kulturbrauerei venue in Berlin. Across six themed sessions running in parallel, the three best proptech companies in each category will have the chance to present their solutions in smaller groups to a specialist audience comprising hotel experts or major portfolio managers, for example.

The winners selected in the six categories will then go head-to-head in front of 400 guests and be judged by an international jury of experts. “The qualifying rounds featuring a total of 18 startups and focusing on a single key issue are a new, exciting platform designed to encourage alliances and develop ideas in direct exchange with the sector,” said Benjamin Rohé, founder of GERMANTECH.

PropTech Innovation Summit

Applications for the PropTech Innovation Award 2020 can be submitted up until 15 February 2020. For further information and access to the application platform, see: www.proptech-innovation.de

The international PropTech Innovation Award is being held by Union Investment and GERMANTECH for the fourth time. More than 500 proptechs from around the world have competed for the high-profile award in previous years. Last year, AI proptech Dabble Automation Intelligence of Germany beat 150 applicants from 48 countries to win the award. Other prize winners since 2017 include innovators such as Bao Living, Voxelgrid, Physee, Spaceti, HiP Interactive, Green City Solutions and Architrave, many of which have successfully established themselves and are now working with well-known companies in the real estate sector.

Media contacts

Union Investment Real Estate GmbH
Fabian Hellbusch
Head of real estate marketing, communications
Valentinskamp 70 / EMPORIO
20355 Hamburg
Tel. + 49 40 / 34919-4160, Fax: -5160
eMail: fabian.hellbusch@union-investment.de
Internet: www.union-investment.de/realestate

Maria Gross
Managing Director
Tel. + 49 174 4146780
eMail: maria@german.tech
Internet: www.german.tech