Alexa brings together shops, restaurants and leisure facilities in the heart of Berlin. It shapes the architecture on Alexanderplatz like no other building. In addition to providing a diverse shopping experience and a range of eateries, the building is used for public events such as concerts. The shopping centre enjoys a high level of recognition among Berliners and visiting tourists due to its prominent position and wide selection of shops and facilities. Other notable Berlin sights including the television tower and the Nikolaiviertel quarter are just a short walk from Alexa.

Alexa is one of the largest shopping centres in Berlin with an exceptionally high number of customers. Its name refers to its prime location directly on Alexanderplatz square, a vibrant meeting place in the city. As a major traffic hub, Alexanderplatz attracts many visitors.